SoftwareMarketingExperts.com is the “Great Software IS Great Marketing” site.
It is a strong advocate on the Web for the creation of insanely great software through deep understanding of customer needs and priorities.
SoftwareMarketingExperts.com is a destination for anyone involved in the strategy or creation of software – Software Vendors as well as commercial organizations creating software for internal use.
This blog is focused on effective and leading edge marketing techniques for software marketeers. Hollis Tibbetts is the editor and primary author for this blog. Hollis is a Director for Software Strategy at Dell, Inc.’s Global Mergers and Acquisitions organization.
Hollis has established himself as a successful software and technology marketing expert. He has over 20 years experience in creating, executing and managing innovative and effective marketing programs for startup, midsize and large technology companies in Silicon Valley and Austin TX. He has substantial expertise and a highly successful track record in positioning and launching companies and products and achieving solid, sustained growth.
He is known as a person who understands technology and markets, and excels at communicating the value of complex technologies to diverse audiences.
Hollis has developed substantial expertise in middleware, SaaS, Cloud, data management and distributed application technologies, with over 2 decades of experience in marketing, technical, product management and product marketing roles at leading companies in such as Sybase (now SAP), webMethods (now Software AG), Cognos, SPSS, Pervasive, Aruna (acquired by Progress Software), M7 Corporation (acquired by BEA/Oracle), OnDisplay (acquired by Vignette) and KIVA Software (acquired by Netscape).
He has established himself as an industry expert, having authored a large number of technology white papers, as well as published media articles and book contributions. Hollis is also a regularly featured blogger at ebizQ, a venue focused on enterprise technologies, with over 100,000 subscribers, on various Sys-Con sites like Cloud Computing Journal and SOA World, on SocialMediaToday.com and on Legacy-Application-Modernization.com