Apple’s Surprising and Disappointing Marketing Fail – Software Malpractice?
— Apple’s Surprising Marketing Blunder. Along with hoards of other people, I upgraded my perfectly good iPhone 4 for the new iPhone 4S. Am I happy? No. It’s a Product and Marketing #FAIL. Shocking – coming from the best marketing and product development company in the galaxy.
I “listened” to the iPhone 4S launch – from live blog streams. I was honestly quite disappointed. A faster processor? The iPhone 4 was fast enough for me. Same “defective” exposed-glass design that is guaranteed to shatter the first time you drop it (my first iPhone 4 lasted two days). Heck, you can’t even show your new iPhone off because it looks identical to the old one. No crowds of people asking you “what do you think of your new iPhone????”