Gartner Research Enables Category Confusion – with “iPaaS”

“Categories” are supposed to help.  But sometimes they hurt.  When they help, they reduce confusion.  When they hurt, they cause confusion.  Helpful categories is one of those “Marketing Best Practices” that is high on my list of important things.

When properly applied, categories help us, um, categorize otherwise difficult, unfamiliar, new, abstract and sometimes seemingly arbitrary things into various discrete buckets in a way that “makes sense”.

When applied to similarly functioning software,  a category – like Business Intelligence or Relational Database software helps us make sense out of things.  Good categories do.  But some categories just confuse things.

Gartner’s latest category – iPaaS is the confusing kind.

For more detail on this, take a look at three articles I’ve written for ebizQ’s Integration Edge:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s