I’m always surprised to see how few "high tech" executives are absent on #SocialMedia. Especially CEOs.
This is (especially in software) a "worst practice" as it gives your company "negative credibility".
CEOs, General Managers, Country Managers and other "top tier" executives are in a unique position – they’re credible and they get attention. Why waste that potential and the free market exposure?
I know CEOs are busy people – if the CEO can’t do this function, have someone in marketing communications do it for them.
See on www.slideshare.net