[SlideShare] 5 Ways CEOs Can Be Interesting On Twitter – HubSpot

See on Scoop.itSocial Media from @SoftwareHollis

SoftwareHollis‘s insight:

I’m always surprised to see how few "high tech" executives are absent on #SocialMedia.  Especially CEOs.

 

This is (especially in software) a "worst practice" as it gives your company "negative credibility".

 

CEOs, General Managers, Country Managers and other "top tier" executives are in a unique position – they’re credible and they get attention. Why waste that potential and the free market exposure?

 

I know CEOs are busy people – if the CEO can’t do this function, have someone in marketing communications do it for them.  

See on www.slideshare.net

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