About Hollis Tibbetts

Hollis has established himself as a successful software and technology marketing executive. He has over 20 years experience in creating, executing and managing innovative and effective marketing programs for startup, midsize and large technology companies. He has substantial expertise and a highly successful track record in positioning and launching companies and products and achieving solid, sustained growth. He is known as a person who understands technology and markets, and excels at communicating the value of complex technologies to diverse audiences.

I’m just shocked – even horrified that

I’m just shocked – even horrified that @Verizon would CONSIDER shutting down their #Cloud operations for two hours – let alone actually shut down operations for two entire days. They might as well just shut down Cloud operations permanently. I cannot imagine ANY benefits compelling enough to overcome the negative fallout from this catastrophically bad decision. http://www.cio.com/article/2866095/cloud-computing/verizon-warns-enterprise-cloud-users-of-48-hour-shutdown.html

Although #EmpireAvenue is a very gamifie

Although #EmpireAvenue is a very gamified experience, I find it very useful as it allows me to measure and track my #socialmedia interaction level over time – for ALL my social media channels (like 12 of them). If you can avoid getting sucked in by how fun it is (a bit like a cross between the stock market and Monopoly for Social Media), it’s a worthwhile way to keep on top of your Social Media effectiveness. https://www.empireavenue.com/SOFTWAREHT?t=v057bd0n

One of the key points about using priori

One of the key points about using priorities is that they should be used sparingly – as Gregory McKeown suggests in his book Essentialism.

“The word priority came into the English language in the 1400s. It was singular. It meant the very first or prior thing. It stayed singular for the next five hundred years.” – Gregory McKeown, Essentialism

#Email #Marketing “Worst Practices” example – and a winner of the October 2014 Award

Here’s an example of a #Marketing tactic that is sure to get you banned from my list of “approved #Software vendors”.

It’s not only one “worst practice”, it’s at least 2 or 3 – all wrapped up into a single email spam campaign. That is a breathtaking achievement in and of itself. I’d be impressed, if I weren’t so irritated.

I check my email to see one entitled “Today’s Call”. I click on it – thinking that it must contain some important or useful details about a call I have scheduled today (otherwise, it wouldn’t be entitled “Today’s Call”.

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But no – it’s not that at all. It’s a deceptive email title designed to trick me into opening the email – from some company I’ve never heard of.

The purpose of the email: to try to get me to set up a call with one of their sales people, so I can buy their software. And not even for a call today – it’s for next week.

Sorry, Charlie. I don’t respond well to that kind of marketing trickery.

Instead of convincing me that I should set up a phone call with you, you’ve convinced me that you represent the kind of company I would never want to do business with.

And to make the whole experience even more annoying, this bit of #Spam goes on to ask “What time next week can we talk about the solution and if it would be a benefit for Zale?”

Aside from the horrible mangling of the English language (I hate it when terrible things happen to perfectly good sentences), I don’t work for Zale. I work for Dell.

So this email marketing campaign is not only slimy, it’s also careless and sloppy.

Congratulations, folks. This email campaign from @AtTask just won my Marketing Award for October 2014 on https://softwaremarketingexperts.wordpress.com

Award

“What IT Doesn’t Know can DEFINITELY H

“What IT Doesn’t Know can DEFINITELY Hurt You” – my latest article on Cloud Computing Journal discusses the downsides of #SaaS and #Cloud “sprawl”.

When #IT is unaware of 85% of SaaS/Cloud apps deployed in the enterprise, problems are bound to arise – legal, technological, security, compliance and others. Are YOU as the SaaS app owner ready to assume responsibilities traditionally covered by IT?

Read more at http://cloudcomputing.sys-con.com/node/3205134

http://ow.ly/i/79q5A