#Email #Marketing “Worst Practices” example – and a winner of the October 2014 Award

Here’s an example of a #Marketing tactic that is sure to get you banned from my list of “approved #Software vendors”.

It’s not only one “worst practice”, it’s at least 2 or 3 – all wrapped up into a single email spam campaign. That is a breathtaking achievement in and of itself. I’d be impressed, if I weren’t so irritated.

I check my email to see one entitled “Today’s Call”. I click on it – thinking that it must contain some important or useful details about a call I have scheduled today (otherwise, it wouldn’t be entitled “Today’s Call”.

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But no – it’s not that at all. It’s a deceptive email title designed to trick me into opening the email – from some company I’ve never heard of.

The purpose of the email: to try to get me to set up a call with one of their sales people, so I can buy their software. And not even for a call today – it’s for next week.

Sorry, Charlie. I don’t respond well to that kind of marketing trickery.

Instead of convincing me that I should set up a phone call with you, you’ve convinced me that you represent the kind of company I would never want to do business with.

And to make the whole experience even more annoying, this bit of #Spam goes on to ask “What time next week can we talk about the solution and if it would be a benefit for Zale?”

Aside from the horrible mangling of the English language (I hate it when terrible things happen to perfectly good sentences), I don’t work for Zale. I work for Dell.

So this email marketing campaign is not only slimy, it’s also careless and sloppy.

Congratulations, folks. This email campaign from @AtTask just won my Marketing Award for October 2014 on https://softwaremarketingexperts.wordpress.com


“What IT Doesn’t Know can DEFINITELY H

“What IT Doesn’t Know can DEFINITELY Hurt You” – my latest article on Cloud Computing Journal discusses the downsides of #SaaS and #Cloud “sprawl”.

When #IT is unaware of 85% of SaaS/Cloud apps deployed in the enterprise, problems are bound to arise – legal, technological, security, compliance and others. Are YOU as the SaaS app owner ready to assume responsibilities traditionally covered by IT?

Read more at http://cloudcomputing.sys-con.com/node/3205134


The latest news on the Dyre Malware impa

The latest news on the Dyre Malware impacting the Salesforce community is disturbing. CRM data is some of the most critical, valuable and sensitive data most companies have.

I’ve detailed this latest threat in a new article on OnlineBackupNews – the most important part of this article is “what can you do about this threat?”.


In the article, I reference three valuable resources, including links to a 7 step rapid response plan, and some outstanding “non-salesly” materials from Dell Security and Dell Software to help you understand:

(a) what #phishing is all about; and
(b) the ever-evolving “threat landscape” (the proverbial “ounce of prevention”).

Your best defense against #security threats begins with knowledge.

If you want to go directly to the Dell links – here they are:


Should #Cloud Be Part of Your Backup and

Should #Cloud Be Part of Your Backup and #DisasterRecovery Plan? — The introduction of the Cloud has enabled the fast and agile data recovery process which is effectively more efficient than restoring data from physical drives as was the former practice. How does this impact Backup & Recovery, Disaster Recovery and Business Continuity initiatives? Cloud backup is the new approach to data storage and backup which allows the users to store a copy of the data on an offsite server – accessible via the network. … read the rest on Cloud Computing Journal http://hollistibbetts.sys-con.com/node/3122526

My latest article on ebizQ’s Integratio

My latest article on ebizQ’s Integration Edge just went live:
#Cloud Application Proliferation Accelerates- #CIO Unaware of Impending #Integration Headaches

A companion to my Cloud Computing Journal article last week ( cloudcomputing.sys-con.com/node/3173833 ), this article focuses on the data integration perspective.